SAUDI TOURISM LAUNCHES LATEST ‘SAUDI, WELCOME TO ARABIA’ CAMPAIGN STARRING LIONEL MESSI

“Go Past What You Suppose” invitations a world viewers spanning two continents and a number of channels, to find the delightfully sudden in Saudi
* Worldwide soccer icon and Saudi Tourism Ambassador, Lionel Messi challenges misconceptions in newest international marketing campaign
* Guests and locals inspired to #ShareYourSaudi on social channels
* From numerous locations, occasions, leisure and trailblazing Saudi females, the nice and cozy Saudi welcome and unmatched hospitality are seen all through
* Marketing campaign builds on UN Tourism “Tourism Opens Minds” Initiative aimed toward inspiring vacationers to increase their horizons when choosing journey locations