Emirates Companions with NBA: Official World Airline Associate and Title Sponsor of NBA Cup

Emirates and the Nationwide Basketball Affiliation (NBA) have solid a multiyear world advertising partnership, making Emirates the Official World Airline Associate of the NBA and the inaugural title accomplice of the NBA Cup. This collaboration extends to Emirates turning into the first-ever referee jersey patch accomplice of the NBA, with its brand featured on all referee jerseys ranging from the 2024 NBA All-Star Recreation.